About Us

Where This Started

A few years ago, I was rebuilding after a failed venture, working a job that didn't fit, and feeling stuck. I knew I wanted my life to look different—but I had no idea how to get there. It wasn't that I needed better to-do lists. I needed to figure out what I should actually be doing with my life, and then find a way to make it happen.

That question consumed me. I started building systems for myself—ways to organize not just my tasks, but my entire life. I spent years coaching people one-on-one, studying what actually makes people's lives better, and piecing together a framework for how to think about it all.

The Core Idea

Most productivity tools help you move faster. But moving faster in the wrong direction doesn't get you anywhere good. It's like having a faster car when you're not even sure you're on the right road.

What I wanted was more like a GPS for your whole life—something that doesn't just track where you are, but helps you figure out where you should be going and how to actually get there. Something that understands you: your values, your goals, what's working and what isn't. And then helps you do something about it.

We call this life optimization—not optimizing for productivity, but for genuine well-being. The goal isn't to help you do more. It's to help you build a life you actually want.

What We're Building

Alleo is that system. Think Jarvis from Iron Man, but for your whole life—not just managing tasks, but actually helping you become who you want to be.

We're building it in stages. First, we built AI that can actually do things for you—it connects to 200+ apps and takes action on your behalf, handling the tedious work that gets in the way of what matters.

Next, we're building a system that learns what works for you—your goals, your patterns, your circumstances—so it can give you advice that actually fits your life.

Ultimately, we want Alleo to be a system that actively helps you build a better life—not just tracking your goals, but helping you achieve them. Interacting with you, taking action in the world, and getting smarter about what you need over time.

How We Measure Success

We're developing ways to measure what actually matters: are people's lives getting better? Not “are they using the app more” or “are they completing more tasks”—but genuinely, measurably better lives. That's our North Star.

Everything we build flows from that. The moment we start optimizing for engagement or revenue instead of actual life improvement, we've lost the plot.